John Phillips leads business strategy for AI-enabled wearable technologies at Quest Global, where he works with engineering teams building the next generation of smart glasses, wrist devices, and the platforms that support them. His career has tracked the evolution of wearable and immersive technology from its earliest consumer applications. He developed ecommerce and payment application concepts for Google Glass in 2013, built and deployed Meta Quest VR experiences for medical device sales demonstrations, and forged technology partnerships between Quest Global and AWS, Google, Nvidia, and Microsoft. He is a super user and hands-on practitioner with a persistent curiosity about what happens when technology meets everyday life, and he writes about wearables because he has spent over a decade learning, sometimes the hard way, what it takes to help people feel comfortable wearing and using the things we build.